(Updated August 24, 2018)

Your privacy is important to us.  We are committed to protecting the Personal Data (as defined below) that you disclose to us through or in connection with the www.homeinsteadglobal.com website (the ‘Site’), which is owned or operated by Home Instead Inc. (‘Home Instead’ or ‘we’ or ‘us’ or ‘our’), or in connection with our services, which include, but are not limited to, the provision of home care through a network of independently owned and operated Home Instead Senior Care® franchise businesses and master franchise businesses (the ‘Network‘) and the provision of business support tools and processes to our Network (collectively, the ‘Services‘).  This Privacy Policy (the ‘Privacy Policy’) explains how we collect, use, disclose, and share your Personal Data and your choices for managing your information preferences, including opting out of certain uses of your Personal Data.

Changes to this Privacy Policy

This Privacy Policy is subject to change. We encourage you to review this Privacy Policy periodically and to make note of the date of the most recent revision. If you disagree with the manner in which we intend to use the Personal Data you provide to us, you may opt out of these uses by following the instructions below. By using our Site, you agree to the terms of the Privacy Policy in effect at that time and as may be updated from time to time.

If you have questions or complaints regarding our Privacy Policy or practices, please contact us at 13323 California Street, Omaha, NE 68154, [email protected], or 1.888.484.5759.

Changes to this Privacy Policy

This Privacy Policy is subject to change. We encourage you to review this Privacy Policy periodically and to make note of the date of the most recent revision. If you disagree with the manner in which we intend to use the Personal Data you provide to us, you may opt out of these uses by following the instructions below. By using our Site, you agree to the terms of the Privacy Policy in effect at that time and as may be updated from time to time.

If you have questions or complaints regarding our Privacy Policy or practices, please contact us at 13323 California Street, Omaha, NE 68154, [email protected], or 1.888.484.5759.

Managing Your Information Preferences

Third Party/Affiliate Sharing

We do not share your Personal Data with Third Parties and/or our Affiliates to offer products and/or services that may be relevant to you.

Email Marketing

With your consent, or as otherwise permitted by law, we may send you emails regarding products or services that may be relevant to you.  You may choose to opt-out of receiving non-transactional emails via the opt-out option/link in the footer of all non-transactional email messages you receive from us.  You may also opt-out of receiving non-transactional email messages via one of the following methods:

  • Sending us an email at: [email protected];
  • Writing to us at: Home Instead, Inc., 13323 California Street, Omaha, NE 68154; or
  • Calling us toll free at: 888.484.5759

We process this Personal Data for our legitimate interests of sending direct marketing to you.  We will respond to your request without undue delay but no later than within 30 days.

Your Legal Rights

You have the following legal rights with respect to your Personal Data:

  1. Right to Access – this means that you can ask us for a copy of all personal data we hold about you. This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
  2. Correction Right – if you believe that any of the information we hold about you is incorrect or out of date, you have the right to correct such information by providing us with the correct up to date information. In addition, you can ask us to delete the incorrect or out of date information and we will be happy to do so unless we are prevented from doing so by law or regulation.
  3. Right to be Forgotten – this enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. Please note that where we are obliged to keep your personal data because of a regulatory or legal requirement, we will not be able to delete the data and must continue to retain it.
  4. Right to Restrict Processing – in some limited circumstances you have the right to restrict the processing of your data.
  5. Right of Objection to Processing – you have the right to object to us using your data for direct marketing purposes and to profiling.
  6. Right of Data Portability – you have the right to request a copy of the personal data we hold about you in a commonly used and machine-readable format. We can provide your data either to you or to such other third party as you specify in your request.
  7. Automated Decision-Making Objection Right – automated decision-making is where a decision is made entirely by technological means without human intervention. We don’t use or rely on automated decision-making.

If you would like to exercise any of these rights, you may do so via any of the following methods:

  • Sending us an email at: [email protected];
  • Writing to us at: Home Instead, Inc., 13323 California Street, Omaha, NE 68154; or
  • Calling us toll free at: 888.484.5759

Information We Collect and How We Use It

Personal Data

We collect information that you choose to provide us and that personally identifies you such as your name, mailing address, zip code, telephone number, e-mail address, educational credentials, financial information, work history, and other personally identifiable information (‘Personal Data’).  You may be asked to provide us with Personal Data when you inquire about our Network and/or our Network’s services.  The decision to provide Personal Data is optional.  However, if you choose not to provide the requested information, you may not be able to send us inquiries, receive information about our Network and how to become an independently owned and individually operated franchise (each a ‘Franchise’) or master franchise (each a ‘Master Franchise’).

Our processing of your Personal Data is necessary for the following reasons:

  • To perform our contract with you or for taking steps at your request with a view to entering into a contract with you,
  • To comply with legal obligations (e.g. to inform you of changes to the Site, our Terms of Use and/or this Privacy Policy), and/or
  • Our legitimate interests which include:
  1. Running and growing our business;
  2. Improvement of the Site, Services, and user experience;
  3. To build an understanding of the functionality, services and products of interest to you;
  4. Providing and administering IT services;
  5. Network security; and
  6. Fraud prevention.

Usage Data and Site Activity

We automatically collect information in connection with the actions you take on the Site and in connection with using the Services through the use of cookies, server logs, and other technologies (‘Usage Data’).  We keep track of the pages visited by each user. Our web server automatically collects some information about you when you request pages from our server, including your IP address. Your IP address is a number that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you request) can be sent to you. We aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns.

We use this information to improve our Site, Services and user experience by making it more responsive to the needs and preferences of our users. This information is also used to build an understanding of the functionality and services of interest to you and to administer and protect our business and the Site including trouble shooting, data analytics, testing, system maintenance, support, reporting and hosting of data.

Click Path Tracking

Technologies such as cookies, beacons, tags and scripts are used by Home Instead and our affiliates, our marketing, testing and quality assurance partners, and/or our analytics, information technology and web monitoring service providers. These technologies are used in analyzing trends, administering the Site, tracking users’ movements around the Site and to gather demographic information about our user base. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you. We do this to help improve the services we and/or our Network offer you and to help improve marketing, analytics, or Site functionality.

We use local storage (‘LS’) also referred to as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our Site or to display advertising based upon your web browsing activity use local storage to collect and store information. Various browsers may offer their own management tools for removing HTML5 LS.

For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

How We Share Information


We do not share your Personal Data with third parties for their direct marketing purposes.

We currently do not provide or sell any Personal Data to marketing research or bulk advertising sales companies or to any other third parties.  We may disclose Personal Data in special cases when we have reason to believe that disclosing this Personal Data is necessary to identify, contact or bring legal action against someone who may have breached our Terms of Use or who may be causing (whether intentionally or unintentionally) injury to or interference with our rights or property, other website users, or anyone else who could be harmed by such activities. We reserve the right to disclose your Personal Data to law-enforcement personnel and agencies when requested to do so, as required by law such as to comply with a subpoena, or if Home Instead is involved in a merger, acquisition, or sale of all or a portion of its assets.

We may share non-personally identifiable information in the aggregated form with third parties who are providing research services that, in turn, will help to enhance the experiences of the Network’s clients or CAREGiversSM. These third parties may publish the results of these research findings (e.g., in academic environments).

Third-Party Providers

From time to time, we may establish a business relationship with other businesses whom we believe to be trustworthy and who we believe have privacy practices that are consistent with ours (‘Third-Party Providers’).  For example, we may contract with Third-Party Providers for the provision of certain services such as offering customer service, assessing quality and customer satisfaction, enabling website features, hosting and maintenance, data storage and management, payment processing, surveys, marketing and promotions, or assisting with hiring of employees. We only provide our Third-Party Providers with the information necessary for them to perform services on our behalf.  Each Third-Party Provider is expected to use reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your Personal Data from unauthorized access, use or disclosure.  These companies are authorized to use your Personal Data only as necessary to provide these services.

Links to Third Party Websites

Occasionally our Site may include a hyperlink (‘Link’) or a banner advertisement (‘Banner Ad’) containing a Link which allows you to connect to the home page of a third-party website (‘Third Party Site’), the independent website of a Franchisee (‘Franchisee Site’) or the website of a Master Franchisee (‘Master Franchisee Site’). Home Instead or the Network may provide these Links to you as a convenient method of accessing information that may be useful or of interest to you. This Privacy Policy and the practices that we follow under this Privacy Policy do not apply to Third Party Sites, Franchisee Sites or Master Franchisee Sites that are operated independently from Home Instead.

We are not responsible for the content, accuracy, or opinions expressed on any Franchisee Site, Master Franchisee Site or Third-Party Site or for the privacy practices of our Franchisees and Master Franchisees or any third party. We will not, and are under no obligation to, investigate, monitor or check the Franchisee Sites, Master Franchisee Sites or Third-Party Sites for accuracy or completeness, or for any obscene, scandalous, inflammatory, pornographic, indecent, profane, defamatory or unlawful content or materials. Inclusion of any Link or Banner Ad to a Third-Party Site, or Franchisee Site or Master Franchisee Site that is placed on our Site does not imply approval or endorsement of the Third-Party Site, Franchisee Site or Master Franchisee Site. You understand and agree that by clicking on a Link to a Third-Party Site, Franchisee Site, or Master Franchisee Site you have left the Site, and the Home Instead Privacy Policy stated on the Site is no longer in effect.

Social Media

Our Site includes social media sharing tools and features, such as Facebook Like, YouTube, Twitter and ‘share’ buttons and widgets, and interactive mini-programs that run on our Site (each a ‘Feature’ and, collectively, the ‘Features’). These Features may collect your IP address and which page you are visiting on our Site and set a cookie to enable the Feature to function properly. Features and widgets are either hosted by a third party or hosted directly on our Site.

We also maintain profiles or accounts with various social media providers, including, Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+ (collectively, ‘Social Media Properties’). Your interactions with these Social Media Properties and/or the Features are governed by multiple privacy policies. Our collection use and disclosure of information obtained through the Social Media Properties and/or the Features is governed by this Privacy Policy to the same extent as information gathered through the Site; however, the privacy practices of the applicable social media provider are governed by the applicable social media provider’s privacy policy. We encourage you to review the applicable social media provider’s privacy policy before interacting with a Social Media Property and/or Feature.


The company recognizes the importance of safeguarding the confidentiality of your Personal Data.  Accordingly, we employ reasonable measures designed to protect your information from unauthorized access, disclosure and use.  However, due to the open communication nature of the Internet, no system can be completely secure, and we cannot guarantee the security of your Personal Data.  Any information you transmit on or through the Site or Services is done at your own risk.

How Long We Retain Your Data

We retain your Personal Data for as long as is necessary to fulfill the purposes for which we collected it including for the duration of our relationship with you.  We also retain your personal data for a period of time after our relationship with you has ended where there is an ongoing need to retain it.  This includes retention to comply with our legal, regulatory, tax, and/or accounting obligations.  We do so in accordance with our data retention policies and applicable law.

International Visitors

This Site is hosted in the United States. Please be aware that your Personal Data may be transferred to and maintained on servers or databases located outside your state, province or country and that such information is processed and stored in the United States. By providing your Personal Data, you confirm your consent to having such personal data hosted and accessed in the United States.

International Transfers

Your Personal Data may be transferred, stored and accessed within the European Economic Area (‘EEA’) or transferred to, stored in, and accessed from the United States.  In the United States, the data protection regime may be different than in the country in which you are located and will therefore be based on a legally adequate transfer method.  Whenever we transfer your Personal Data to the United States, we ensure a similar degree of protection is given to it by ensuring that we may use specific contracts approved by the European Commission which give Personal Data the same protection it has in Europe.  For further details, see European Commission:  Model contracts for the transfer of Personal Data to third countries.  Where applicable, you are entitled, upon request to receive a copy of the relevant safeguard (for example, EC model contractual clauses) that have been taken to protect Personal Data during such transfer.


The data contained in our Site is for informational purposes only and is not represented to be error free. Home Instead attempts to ensure that the data provided or otherwise displayed on our Site is accurate. However, the Site and its contents are provided on an ‘as is, as available’ basis. Use of the Site and its contents is at your sole risk. Home Instead does not warrant that any functions of the Site will be uninterrupted or error-free, that defects will be corrected, or that the Site will be free from viruses or other harmful components. Home Instead makes no warranties, either express or implied, concerning the content of the Site, including the accuracy, completeness, reliability or suitability of the Site.

Children’s Privacy

We do not knowingly collect Personal Data from children under the age of 18 nor market our and our Network’s products or services to children under the age of 18. We have no reason to believe that the Site will attract children, or that children will access the Site or provide Personal Data.  If we become aware that we have inadvertently received Personal Data from a child under the age of 18, we will delete such information from our records.

Termination of Use

You agree that we may, in our sole discretion, terminate or suspend your access to all or any part of the Site with or without notice and for any reason. Any suspected fraudulent, abusive or illegal activity may be grounds for terminating your access to and use of the Site, and if we believe that you have committed such acts, we may report you to appropriate law enforcement authorities.

Franchisees & Master Franchisees

If you are accessing the Site as an independently owned and operated Franchisee or Master Franchisee, or as an employee or contractor of such Franchisee or Master Franchisee, your access and use of the Site is also governed by the franchise agreement or master franchise agreement applicable to your business, as applicable, which is incorporated herein by reference.

Right to Complain

If you are located in the European Union and feel that your Personal Data has been processed in a way that does not comply with the EU General Data Protection Regulation, you have the right to lodge a complaint with the relevant supervisory authority.  The supervisory authority will be the point of contact with respect to the progress and outcome of your complaint.

Contact Information

If ​​​​​you have any questions about this Privacy Policy, the practices of the Site, or your dealings with the Site, please contact:

Home Instead, Inc.
13323 California Street
Omaha, NE 68154
[email protected]