Steps to Become an International Franchise Partner

Successful international partners have the same passion we do for home care, are committed to helping seniors and also have strong business acumen. Our thoughtful selection process is designed to find mutual compatibility so we can continue to raise the bar on our high standards of excellence.
Franchise business professionals discuss business while sitting at office table

Our Selection Process

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Right Market

During Home Instead's discovery process, we conduct thorough market research and business planning to help determine how our business model can be adapted to fit the unique needs of the local senior market, taking into consideration socio economics, culture and the health system of the country. Together we will gather research insights and data to help us understand the opportunity and how to meet it.  This process can last anywhere from 6-12 months depending on the market.

  • Preliminary online market research
  • Third party vendor market research
  • In-market research completed by prospective partner
  • Business plan provided by prospective partner
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Right Partner

The Home Instead global team will get to know the potential partners, not only to understand their experience and business skills but also their passion and vision to build a Home Instead network in their local market

We seek a partner who demonstrates the following qualities:

  • Prior experience growing a business in the country
  • Proven enterprise leadership skills
  • Access to financial capital for investment
  • Ethical business practices
  • Knowledge of the local senior market
  • Ability to build relationships with key stakeholders

The Right Training & Support

Joining the Home Instead network means you'll have the leadership and support of one of the most experience teams in the industry. We provide our International Franchise partners with the tools and resources needed to succeed. This includes:

  • Customised training plans unique to your country and market
  • Pilot office training
  • Marketing & Public Relations strategic planning
  • Continuous hands-on training
  • Networking opportunities with other partners around the world
  • Top CAREGiver training, including special Dementia care training
  • Global thought leadership opportunities with global organisations

Selecting the Right International Franchise Partners

Our Partnership Approach

"Our International Franchise Partners share our passion to change the face of ageing. We look for business leaders who can not only provide relationship-led home care but who are committed to help seniors age at home in their market".