At Home Instead, Inc., we respect your concerns about privacy and value the relationship we have with you. Like many companies, we use technology on our website to collect information that helps us enhance your experience and our products and services. The cookies that we use allow our website to work and help us to understand what information and advertising is most useful to visitors.

Please take a moment to familiarize yourself with our cookie practices. If you have questions or complaints regarding our Privacy Policy or practices, please contact us at 13323 California Street, Omaha, NE 68154, [email protected], or 1.888.484.5759.

What Are Cookies?

Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).

What Cookies Do We Use?

Strictly Necessary Cookies– These cookies are essential in order to enable you to move around the website and its features, such as accessing secure areas of the website. Without these cookies, services you have asked for cannot be provided.

Performance Cookies– These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

CookieNamePurposeType of Cookie
_cfduidCloudflareUsed to identify individual clients behind a shared IP address and apply security settings on a per-client basis.Strictly Necessary
_gaUniversal Analytics (Google)Expires in two years. Used to distinguish users.Performance
_gatUniversal Analytics (Google)Expires in one minute. Used to throttle request rate.Performance
_gidUniversal Analytics (Google)Expires in twenty hours. Used to distinguish users.Performance
wordpress_test_cookieWordPress_test_cookieChecks if cookies are enabled to provide appropriate user experience.Strictly Necessary

Managing and Controlling Cookies

Visitors may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third party plugins. If you disable cookies, please be aware that some of the features of our service may not function correctly.

To find out more on how to manage and delete cookies, visit For more details on your choices regarding use of your web browsing activity for interest-based advertising visit (EU based) or (US based). On a mobile device, you may also be to adjust your settings to limit ad tracking.

You can opt out of Google Analytics by installing Google’s opt-out browser add-on.